News

Belles from the bush find fashion calling

Founded by WA School of Mines Mining Engineer and WASM Alumni member Holly Kiely, her mother Jennine and best friend Jessica Mckenzie, Bel Capello are invited to New York by Oxford Fashion Studio.

The label’s growth continues the creative industry boom in the WA mining town, which is better known for its blokey image.

Ms Mckenzie said the regional designer was punching above its weight, having showcased at London Fashion Week earlier this year.

“I think the mentality where you need to leave the country to achieve anything is just wrong,” Ms Mckenzie said.

“Holly and I both grew up in Kalgoorlie and we’ve started a fashion label here in the heart of the desert which is going to be showcasing at New York Fashion Week.

“New York is definitely the hub of fashion, and Paris is on the agenda for us as well

  Photo: Bel Cappello founders Holly Kiely and Jesica Mckenzie. (ABC Goldfields-Esperance: Jarrod Lucas)