WASM Alumni Global Fashion Brand
Stephanie Russo May 10 Kalgoorlie Miner
Bel Capello, is the business of WASM Alumni Holly Kiely, along with her Mum Jennine Kiely and friend Jes McKenzie.
This coming Saturday May 13 the fashion brand will be launching its second collection at Kalgoorlie Town Hall.
Holly graduated from WASM in 2014 as a Mine Engineer, currently working for Barminco. She has always loved fashion and with her best friend, Jennine Kiely (her Mum) founded Bel Capello. The business moved into millinery design when searching for hats to complete her models’ looks.“We were looking at a minimum of $300 for a custom-made piece of millinery,” she said. Instead, she decided to create her own, together with her mother Jennine, who lives in Queensland. The WASM motto “make it happen” “It’s challenging at times, but we send a lot of photos and we spend hours designing over the phone,” Ms Kiely said. She also teased that several surprise announcements would be made on the night. “We’re really excited to be making the biggest announcement of the business so far, at the event, and about the opportunities and international exposure that we are offering to other local Kalgoorlie girls,” she said. Holly Kiely added she was looking forward to celebrating at the after-party “with all our Goldfields community”. “It’s really important that we stay true to our roots and stay true to our community,” she said. All pieces from the collection will be available for sale after the launch. “We’re going to limit our custom appointments and mainly sell from the collection but we can do variations in colours (for clothes) from the collection,” Ms Kiely said.